1. My favourite award every year is for a spurious renaming of a common noun. A couple of years ago, Speedo rechristened the swimming cap a “hair management system”. Last year, Falke went one better by renaming a line of socks “Life Performance Solutions”.
4. Their inclusion has come at the expense mainly of European companies, signalling the shift in economic power towards the east. There is only one Indian brand in the top 100 ranking — HDFC Bank. Russian, Mexican and Brazilian brands have fallen out of the ranking in the past few years — a sober reflection of the changing fortunes of these emerging markets.